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Collections create deeper context.

취향과 경험이 장기적으로 축적되는 아카이브 플랫폼입니다.

A culture archive platform where taste, collections, and lived experiences accumulate over time.

[Archive Note #001]

On · CloudTec variation archive
Archive Note #001 - On CloudTec variation archive

Sample archive note — observing how product, collaboration, and lived experience become a cultural record.

Founder / detailest

About

오랜 시간 러닝, 패션, 음악 등 다양한 취향 영역의 컬렉션과 아카이브를 직접 기록하고 수집해왔습니다.

I have long collected and documented archives across running, fashion, music, and other taste-driven fields.

대규모 커머스 환경에서 AI/Data 기반 플랫폼과 Retail Media Network 조직을 리딩하며, 사람들은 단순 제품보다 ‘취향이 축적된 맥락’에 더 깊게 반응한다는 점에 주목했습니다.

While leading AI/Data platforms and Retail Media Network initiatives in a large-scale commerce environment, I became interested in how people respond more deeply to accumulated context than to products alone.

Experience

  • Retail Media Network Tech Team Lead
  • Big Retail Tech Catalog Architecture Lead
  • Gucci Official Website Tech Lead
  • Community Commerce 0→1 Builder
  • AI/Data Monetization Platform Architect

Collection History

  • 2024 Sneaker Con Seoul — Loewe × On Archive
  • 2021 Karrot Market — Person of the Year
  • 2026 ComplexCon LA — Planned Research Visit
  • Running / Sneakers / LP — Personal Archive